Final Major Project

Amber Buchanan
Mar 24, 2024
2 min read

To complete my BA Hons course we had to develop a final major project on quite literally anything we wanted, I dreaded this all year as I had a million ideas swirling around my head but no real direction.

I spent weeks researching trying to come up with something different... here was my initial proposal to my lecturer.

" Following approval, I aim to showcase my skills in Editorial Fashion by working in a creative team consisting of One Photographer, One Videographer, and Four Models to produce a professional campaign which will be presented as Four A3 size posters and a supporting informative behind the scenes video that will showcase the planning and delivery of the campaign message. Within this, I aim to produce four editorial headshots with a minimum of three images per editorial designed under the theme of Rare Medical Syndromes ready for submission in May 2022."

Even after submitted this I still didn't have a clear image in my head of what I was about to produce. I jumped straight into researching Rare Medical Syndromes focusing on Alice In Wonderland Syndrome (AIWS), Stendhal Syndrome, Alien Hand Syndrome, and Cotard’s Syndrome. To develop an understanding of their perceptions through medical research in order to establish the creative concepts needed to reflect this awareness in an Editorial Fashion campaign displaying some Avant-Garde Techniques in both my hair and makeup.

I have attached my research which I summited as part of my final project. looking back there is so much I would have changed. however I'm so extremely proud of my work and believe that reflecting is what allows you to grow.

I also want to include the final images which I submitted along side a behind the scene video of the shoot days.